online website planning course for small business owners
Your website could be your best salesperson…
Right now, it isn’t.
Procrastinating about building a website, or started and it’s just not working?
Whether you’re staring at a blank template wondering where on earth to begin, or you’ve already got a website that quietly isn’t doing its job – the problem is almost always the same: nobody showed you how to plan it properly before you built it.
This course fixes that. Build from scratch, in the right order and armed with relevant knowledge.
★★★★★
Student Review
“It’s the best course I never knew I needed. I thought it would give me accountability if nothing else, but it has been so brilliant. I signed up without appreciating how much I’d get out of it.”
SOUND FAMILIAR?
You’ve been putting off sorting your website for months, maybe years. Here’s why…
It’s not that you can’t do it. You run a business — you’re clearly capable. The problem is that everyone who teaches website building starts at step four. They show you how to use the platform. How to drag a block here, pick a font there.
They never tell you the thing that actually matters: what goes on the pages, and why. So you open the builder, stare at the blank template, and freeze. Because you don’t have a plan. And without a plan, everything feels impossible.
01
You open your website builder with good intentions. An hour later you’ve changed your font three times and written nothing. You close the laptop and tell yourself you’ll try again at the weekend. That was six months ago.
02
You’ve got a website already — but when someone asks for your URL you feel a small knot of anxiety. You know it doesn’t really explain what you do, or why someone should choose you. You’re quietly embarrassed by it.
03
You’ve read about SEO. You’ve read about copywriting. You’ve read about brand strategy. Now you have ten browser tabs open and analysis paralysis so complete you haven’t written a single word.
04
Every month without a website that works is a month of clients finding someone else, someone whose website was clear and confident and made it obvious they were the right choice. That someone could be you.
“TRUTH BOMB”…
The truth is: a website built without a plan doesn’t just fail to attract clients – it actively repels them.
Confused visitors don’t ask questions. They leave. And they don’t come back. The longer you delay getting this right, the more it costs you. Not one day. Every day.
SO WHO AM I AND WHY AM I THE RIGHT PERSON TO HELP YOU?
I climbed this mountain the hard way so you don’t have to.
Hi, I’m Harriet. I’m a website designer, but before this, I was exactly where you are. Staring at a blank template. Overwhelmed by conflicting advice. Unsure where to begin.
I spent years figuring out everything a working website actually needs: the strategy behind the structure, the copywriting principles, the SEO basics, the branding decisions, the platform choices. All of it the long, expensive way.
Now I’ve put everything I wish I’d known – in exactly the right order – into one focused, jargon-free course. Because this isn’t complicated when someone shows you the roadmap first.
- Experienced website designer and small business owner
- Has helped hundreds of small businesses build websites that work
- Teaches website strategy and understanding – not just button-clicking
- No jargon. No judgement. No such thing as a silly question.
HOW IT WORKS
Three steps to a website that earns its place in your business.
No overwhelm. No guesswork. Just a clear roadmap – one stage at a time.
01
Enrol & get instant access
Immediate access to all course materials. You don’t need any software, platform, or tech in place to begin. Start today, even if you have no idea where you’re heading yet.
02
Follow the roadmap
Bitesize modules walk you through goals, strategy, SEO, copywriting, branding, legals, and platform selection – in the right order, at your pace, with Harriet’s support.
03
Build with total confidence
You’ll finish with a complete, detailed plan – and the knowledge to execute it, maintain it, and grow it yourself. No agency fees every time something needs updating.
WHAT’S INSIDE THE COURSE
Everything you need to plan a website that actually converts visitors into clients…
This isn’t a course about pressing buttons. It’s about understanding. It’s created so that you know exactly what you’re going to build, why, and how to keep improving it as your business evolves.
STAGE TWO
Platform & Hosting Selection
After this module, you’ll have chosen the right platform for your specific business – with genuine confidence, not a coin flip.
- Honest pros and cons of Squarespace, WordPress & more
- Hosting explained without the jargon
- Decision-making framework for your situation
INCLUDED BONUS
Personal 1:1 Platform Zoom with Harriet
A private 15-minute Zoom to talk through your platform choice and get a personalised recommendation. You’re not figuring this out alone.
- Tailored to your specific business and goals
- No upselling — just honest, practical advice
- Included at no extra cost
WHAT STUDENTS SAY
They felt exactly like you do now. Here’s what happened next.
It wasn’t until I started Harriet’s course that I realised I knew so little… surely it’s just putting some words and pictures into a template? Well no, there is so much more involved! I am so pleased I signed up. Harriet’s help has been invaluable.
I was so overwhelmed choosing a platform, the tech, the jargon… but Harriet helped me step back and simplify everything. I’ve now built my own website. It’s a huge achievement for someone who had no idea about tech.
The course has not just helped me build my website. It’s helped me get so much clearer in my messaging, more focused about my offers, and more organised. If you know you need a website, I can’t think of a better way to get it sorted.
I had a couple of a-ha moments when thinking about my values and ideal clients. Keeping the pace helped me focus and move on motivated. I made more real progress in this course than with anything I’d tried before.
Harriet really put my mind at ease. She helped me understand everything from choosing a platform all the way through to creating, editing and reviewing my site. She really invested time and effort into this really knows her stuff.
“I was so happy after that session… it was as if you clicked your fingers like Mary Poppins and suddenly everything fell into place.”
HONESTY FIRST
This course is not for everyone, that’s by design.
I’d rather be upfront now than have you sign up for something that isn’t right for you. Here’s who this is, and isn’t for.
This is NOT for you if…
✕ You want someone to build your website for you (I offer that too, just separately)
✕ You’re building a large-scale ecommerce shop with hundreds of products
✕ You’re resolutely convinced you cannot do this and nothing will change your mind
✕ You want to get it done without putting in any effort (this requires real work from you)
This IS for you if…
✓ You want to understand your website, not just have one built and that you don’t believe in
✓ You’re capable and bright but websites simply aren’t your zone of genius (yet)
✓ You’ve already got a website but know deep down it isn’t working and want to fix it properly
✓ You’re ready to stop putting this off and actually get it done, with real support
LET’S ADDRESS THE “BUT…”
The things stopping you right now – answered honestly.
“But I’m really not very good with tech… this will go over my head“
This course is specifically designed for people who don’t consider themselves tech-savvy. Stage One doesn’t touch any technology at all… it’s entirely about planning and thinking. By the time you choose your platform in Stage Two, you’ll already have a clear plan so the tech part feels manageable, not terrifying. The biggest hurdle is mindset. Once you’re over that, the rest follows.
“But I don’t have time… I can barely keep up with my business as it is”
Every month you delay this is another month your website isn’t working for you. The modules are short and bitesize… designed to fit around a busy life. You have lifetime access so there’s no pressure to rush. Thirty focused minutes a few times a week is genuinely enough to make steady progress.
“But I’ve already got a website… surely I don’t need to start from scratch?”
Frequently students join with an existing site. Going back to the planning stage often reveals exactly why the current one isn’t working… and that clarity is priceless. Several students have described it as the course that finally made their existing website make sense. You don’t need to rebuild from scratch to benefit enormously.
“But £225 feels like a lot right now”
A website designer charges £1,500–£5,000+ to build you a site. A single hour of strategy consultancy usually costs £150+. This course gives you the full planning process, the 1:1 Zoom, and lifetime access to the materials, for less than most people spend on tools and subscriptions that sit unused. The real cost is another year of a website that isn’t working.
ENROL TODAY
One investment. Lifetime knowledge.
Everything you need to plan a website that works, with real support included from the start.
Let’s Get Your Website Planned
£225
one-time payment, no subscription
For context: a single hour with a website strategist costs £150–£300.
This course gives you the full roadmap, the 1:1 Zoom, and materials you can return to for years… for less than most people spend on a website platform they never fully use.
Not sure yet? Book a free 15-min chat with me first… no hard sell, just honest guidance.
PICTURE THIS
Six months from now,
this could be your Tuesday morning…
You open your laptop with your coffee. There’s an email in your inbox from someone you’ve never met. They found you on Google. They’ve read your website, they understand exactly what you do, they know who you’re right for… and they think that’s them. They’re asking to book a call.
Your website did that. While you were asleep.
Not because you paid a designer a fortune. Not because you got lucky. Because you took the time to plan it properly… to understand your audience, tell a clear story, and build something that works. The website you’ve always known your business deserved.
That’s what’s on the other side of this course. Not just a website… a genuine business asset that earns its place every single day.
£225 | Instant Access | 1:1 Zoom Included | Lifetime Access
QUICK ANSWERS
Still have questions? Here are the most common ones…
Disclaimer & Guarantee
This course doesn’t come with a magic wand! YOU NEED TO DO THE WORK.
I do everything I can to teach and support you within the specified framework to show you the roadmap to getting your website planned. This is what I wish someone had told me.
If you follow the roadmap and do the homework, you will have planned a website but not just that, you’ll have gained confidence and control to support yourself as your business grows and prospers, whichever direction that may take you.