GUIDED WEBSITE SYSTEM CREATED FOR WEDDING & CELEBRATION CAKE MAKERS
The Baker’s Blueprint
Your cakes look professional.
Does your website?
The Baker’s Blueprint is a website system for wedding & celebration cake makers whose cakes are flipping amazing, but whose website is frankly embarrassing or doesn’t even exist.
You bring the cakes and content. I’ll bring the framework, wedding world experience and live support. And I’ll sort the tech for you!
It’s time to stand out from the masses winging it on Instagram and build a cake business that actually pays.
£795
Including your first year’s hosting · Payment plans available
Your business has moved on…
You made the first website when the business was new and it did it’s job at the time….
Or perhaps you’re still flying by the seat of your pants on Instagram and don’t have a place to truly call your own online.
Now you’ve hit that uncomfortable point:
- Your cakes got better
- Your style became clearer
- Your prices changed
- Your client experience evolved
But the website got left behind.
Now you’re sending potential customers somewhere that doesn’t represent the business you actually run, or don’t have anywhere to send them at all!
Let’s be honest, is that the experience your customer’s deserve? Would you invest in something special without having anywhere to go to do more research than Instagram?
Don’t get me wrong, Instagram is a key part of the process but it’s also loud, noisy, sometimes unethical and jammed with your competitors.
Not DIY. Not bespoke. The sweet spot in between
The Baker’s Blueprint came from one conversation.
A cake maker found my work whilst looking at websites of bakers she aspired to and my name kept popping up.
She loved what she saw, but a bespoke build wasn’t within reach at this point. Talking it through, it became clear the real gap wasn’t her budget, it was that nothing existed between a cheap DIY template and a £2,500 + bespoke build…
We decided there should be a another way.
There hasn’t been, until now (that I’ve found)…. So, I’ve built one.
I’ve already created the structure, layouts and technical foundations.
You make it yours…
I handle the tech and guide you through the whole thing.
- You get choice and individuality without staring at a blank page.
- You get my support without paying bespoke prices.
It comes with everything a cake business website needs.
“I think it’s incredible! I love the videos, makes it so much more personal than a list of tasks on a page.”
It comes with everything a wedding cake business website needs.
- Home page
- 4 Gallery pages
- Pricing and portions page
- Flavours page
- Ordering process page
- About page
- Wedding fairs and events page
- A blog
- Contact page with customisable forms
- Privacy page (content not included)
- Terms page (content not included)
- The option to add a formatted shop with Woo Commerce
- Integration to a CRM system such as Bake Genie or Dubsado
- Sign up link to email marketing system such as Mailerlite or Mail Chimp
- Announcement bar
- 404 Error page
- Instagram landing page (to function like Linktree)
- SEO guidance & Rankmath Plugin
- Cookie notice
- Pop up (if required)
- Mobile optimised
- Ever evolving online set of video guides
- FREE WEBMAIL too if you wish
You do the bits you can do, I’ve already done the bits that need expertise.
And I’m there to make sure you actually get it finished.
That’s how you get a professional website without the bespoke price tag.
Here’s how the options actually compare.
Template
£15–£150
| Industry experience |
Unknown |
| Set up for you | No |
| 1:1 support calls | No |
| SEO check | No |
| Go live handled | No |
| Domain setup | No |
| Webmail | No |
| Hosting | No |
| Design level | Usually fixed, generic |
| Copywriting | Do it yourself |
| Ongoing maintenance | None |
| Divi access | Varies |
| Bespoke build | No |
The Baker’s Blueprint
£795
| Industry experience | Yes |
| Set up for you | Yes |
| 1:1 support | Yes, 2 Calls |
| SEO check | Yes |
| Go live handled | Yes |
| Domain setup | Yes, add-on |
| Webmail | Yes |
| Hosting | Yes, 1st yr free |
| Design level | Framework, real choice |
| Copywriting | DIY, guided |
| Ongoing maintenance | Options available |
| Divi access | Yes, Divi |
| Bespoke build | No |
Bespoke
£2,500+
| Industry experience | Yes |
| Set up for you | Yes |
| 1:1 support | Yes |
| SEO check | Yes |
| Go live handled | Yes |
| Domain setup | Yes |
| Webmail | Yes |
| Hosting | £96+ a year |
| Design level | Fully custom, elevated |
| Copywriting | Done for you |
| Ongoing maintenance | Options available |
| Divi access | Yes |
| Bespoke build | Yes |
Built by someone who knows weddings as well as websites.
I’ve spent 25 years in the wedding industry and 15 years designing websites.
So the Blueprint hasn’t just been designed to look good.
It’s built around what prospective couples actually need to see, know and feel confident about before they enquire.
Because your website has one very important job:
To make your business look every bit as good as your cakes.
Here’s how the options actually compare.
” Starting with an initial template made the whole process less scary. You aren’t sat looking at blank pages to fill!
Harriet understood immediately what I was trying to build and had everything I wanted to include covered.
It was also really valuable to me that she understood the cake making industry so there was no wasted time in explaining what a customer is looking for or how the process works. She had some brilliant industry specific suggestions based on her experience.”
From foundation to Go Live day…
You’re not left to figure it out alone.
Because buying a website template is easy.
Actually finishing the thing is another matter.
The Blueprint gives you the guidance and accountability to keep moving — with me there when you need help.
Step-by-step:
1.
Set Up
Within 2 working days, I’ll set up your site, request your branding details and we’ll set up a call.
2.
Make It Yours
60 minutes. I walk you through the blueprint and help you choose which layouts and create your plan.
3.
Add Your Content
You write your own words at your own pace following guidance provided.
4.
Polish Time
A live SEO, Review and Q&A session to see what’s outstanding and iron out any wrinkles.
5.
Go Live day
I handle the final tech checks and get your new website live.No abandoned template or half-finished site.
IMPORTANT NOTE: If you’re moving from an existing site
I handle your domain transfer, your URL redirects, and your email migration (if using Webmail), so there’s no damage to your SEO through broken links and no lost enquiries in the handover.
A website that finally represents the business you’ve become and is properly set up to turn interest into enquiries.
Everything a cake business website actually needs.
Show off your work
- Home
- About
- Galleries
- Wedding Fairs & Events
Beautiful galleries aren’t there because websites need galleries. They’re there to make people think “I want HER making my cake.”
Turn visitors into enquiries
- Pricing & Portions
- Ordering Process
- Contact Forms
- Announcement Bar
Pricing/process information isn’t there to fill a page. It’s there to pre-qualify enquiries and reduce endless back-and-forth.
Help dream couples find you
- Blog
- SEO Guidance
- RankMath
- Mobile Optimisation
SEO/blogging isn’t there because websites need SEO. It’s there so Instagram isn’t the only blooming way anyone discovers you.
Run your business professionally
- Key Software Integration
- Professional Email
- Privacy & Terms Framework
- Optional Shop
Professional forms/processes aren’t there for fun. They establish you as a great supplier from the first enquiry.
“I had a rushed website I built many years ago that wasn’t fit for purpose any more.
I also wanted to change my branding so let the hosting lapse. I was completely overwhelmed with where to start.
I tried initially building on a different platform and couldn’t get it to look how I wanted it. I was researching other cake makers sites to find ones I liked and came across Harriet’s name on the bottom. I reached out to her and she told me about the Bakers Blueprint option which sounded fantastic.“
The proof is in the pudding
Have a look at just some of the bespoke sites, make overs and those self built from scratch from my course, already out in the wild.
Different cake makers. Different brands. Different styles.
All with a professional website that reflects the quality of the business behind it.
One Blueprint. Your cake business.
You’re not filling in one rigid template.
Choose from professionally designed layouts created specifically for cake businesses.
We’ll bring them to life with your own branding, photography and content.
You get the individuality without the blank-page overwhelm.
Take a quick peek at some of the layout options included
“I didn’t have the budget to stretch to a completely custom build and I had some existing knowledge on wordpress through my corporate career so I liked the sound of a semi DIY option but with lots of hand holding!
If feels so fresh, modern and professional. I’m delighted with how it looks. It really elevates my business to come across as I had always wanted it to but had never managed it before.“
Pricing & payment terms
One price. No surprises.
The Baker’s Blueprint (launch fee) |
£795 one-off |
Your £795 covers
- Your build environment created & branded
- Both live 1:1 calls
- Your Go Live
- First year hosting
- Access to an ever growing support video library
Annual Hosting
After your first year, you simply choose which ongoing hosting option suits you.
| Option 1 Annual Hosting (no extra charge for Webmail) | £96 yearly |
| Option 2 Annual Hosting with 2x 30min live review & support sessions per year (no extra charge for Webmail) | £186 yearly |
IMPORTANT
Hosting is payable annually STRICTLY within 14 Days. Non-payment could result in your website being “Switched Off” until payment is received.
Payment options
Single Payment
In Full Upfront
£795
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2 Installments
Equal Monthly
£397.50 x 2
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3 Installments
Equal Monthly
£265 x 3
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4 Installments
Equal Monthly
£198.75 x 4
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Please note that the site will NOT be switched live until payment is completed.
Want more hands-on help getting your website finished?
Add Website in a Day to your Baker’s Blueprint
You want the affordability and proven structure of Baker’s Blueprint, but you know you’ll get it finished faster with me there to help.
Website in a Day gives you dedicated implementation time with me to get your Blueprint built, polished and ready for its final checks.
Before our day together, you’ll get your copy and correctly sized images ready. Then we get stuck in.
I’ll work alongside you using your chosen Blueprint layouts, branding and content, helping with the tech and keeping everything moving so you’re not losing hours fiddling with sections or wondering what the hell you’ve clicked.
Choose how much support you want
Baker’s Blueprint: £795
You build your website using my proven framework, with my guidance, support, review and Go Live help included.
Baker’s Blueprint + Website in a Day: £1,195
Everything in Baker’s Blueprint, plus dedicated hands-on implementation time with me to help you get it built and finished.
Both options available in 1, 2 or 3 payments.
Website in a Day uses the existing Baker’s Blueprint layouts and framework. It doesn’t include bespoke design or copywriting. If you want something designed completely from scratch around your business, my Bespoke Website Design service starts from £2,500.
Want me beside you while we get it done? Add Website in a Day when you start your Baker’s Blueprint.
Add Website in a Day when you start your Baker’s Blueprint for £400.
Prefer to wait and see should you decide “actually, I just want it sorting? You can add a day once you’ve started for £450.
“The first thing the majority of our customers do is try and look up your website, especially for a high value purchase like a wedding cake. If you don’t have a website or it doesn’t represent the client you are trying to find, chances are you are losing orders. Can you afford not to?!“
Optional Extras (Payable as they arise)
| Shop add-on formatted for you & support call (Woo Commerce) | +£125 one-off optional |
| Domain and Webmail migration (if moving from an existing site) | +£45 one-off optional |
| Adhoc support any time if required (Power Hour) | £120 optional |
The £795 Blueprint cost is one-off.
After year one, you simply choose your ongoing hosting option. You aren’t paying another annual website-builder fee to keep your Blueprint framework.
Your website is yours. The £795 isn’t an annual charge.
Please note the upfront Blueprint cost is one off
- WIX Core plan is £16 (+VAT) per month – That’s £230 per year | Roughly speaking 3 years pays for the Blueprint then keeps totting up indefinitely
- SQUARESPACE Core plan is £24 (+VAT) per month – That’s £345 per year | Roughly speaking 2 years pays for the Blueprint then keeps on costing
- ELEMENTOR One plan is £16 (+VAT) per month – That’s £230 per year | Roughly speaking 3 years pays for the Blueprint then keeps totting up indefinitely
(Whilst there are cheaper versions – and more expensive ones – of each of the above these provide the minimum functionality that equates to what is standard in the Blueprint for key items)
With the Blueprint:
- You’ll simply pay £96 (no VAT) per year for hosting
- You’ll have free lifetime access to DIVI 5 at no additional cost (Would cost £66 per year or £185 for a lifetime plan)
- Free Webmail if you choose to use it.
Prices as listed September 2026
Payment options (Including Website in a Day)
Single Payment
In Full Upfront
£1195
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2 Installments
Equal Monthly
£597.50 x 2
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3 Installments
Equal Monthly
£398.34 x 3
Sign Up Today>>
4 Installments
Equal Monthly
£298.75 x 4
Sign Up Today>>
FAQs
Is this just a template?
No. A template is something you’re handed and left to work out alone. This is set up for you, launched with you, and hosted by me. You get the speed of a pre-built system with the support of a proper launch.
What if I’m not techy?
The good news is you don’t need to be, I look after that part.
Should I choose Blueprint or bespoke?
Blueprint if you want to move quickly, have a tighter budget to consider, and you’re happy to write your own copy with guidance. Bespoke if you want a fully custom design and done-for-you copywriting.
Do I own the website?
Yes. You have full control of your site and your software. I host it and support it, but it’s yours.
Can I add a shop later if I don’t need one now?
Yes, the shop can be added whenever you’re ready.
Am I locked into the layouts I start with?
No. Your site is built in Divi and you have full access to everything the software can do. If you’re happy with your framework as it is, that’s absolutely fine. But if you want to learn more and take the design further yourself, nothing is locked away from you. It’s entirely your choice how far you take it. You could always book a Power Hour for some further tuition to learn more about the scope of what you can achieve in Divi.
Will my site look like everyone else’s?
No. You choose from multiple header styles and section layouts throughout, and it’s fitted out with your own branding, colours and photography. Two Blueprint sites won’t look the same.
What if I already have a website?
I handle the transfer of your domain, your URLs, and your email, so there’s no hit to your SEO due to broke links and nothing gets lost in the move. Performance can dip temporarily when a site is rebuilt on an existing as Google relearns it but if set up well it should bounce back much stronger. It’s better to keep the domain as this carries longevity rather than start completely fresh.
What if I get stuck once it’s live?
After launch, book a Power Hour whenever you need one, or use the video library for the most common questions. If you wanted to discuss a maintenance package arrangement then I’m happy to discuss that with you.
Can I get the site hosted elsewhere?
Yes. The site is yours to do with as you wish. There are certainly cheap introductory offers around with bigger companies if you want to keep moving the site every year or two, chasing the latest deal I completely understand. I will be there to handle any hosting and backup issues you may have if you stay.
Do I get full Divi 5?
In short yes, you’ll find more info here>> or get in touch and I’m happy to answer questions.
Your cakes already look the part. It’s time your website did too.
Your foundation’s already laid. Your framework’s already built.
All that’s left is the content to add, and I’ll be right there for that too.
You’re not starting from a blank page.
You get a proper framework, built in the latest version of Divi 5 on WordPress, with real choice built in.
Three header styles and multiple section layouts throughout, so your site looks like yours, not like a template.
And here’s the difference a locked-down template will never give you.
Because this is built in Divi, you have full access to everything Divi can do. If you’re happy with the framework as it stands, that’s fine, it’s built to work beautifully as is.
But if you want to learn more, get comfortable with the software, and push the design further yourself, every bit of that functionality is already there waiting for you.
Nothing is locked away. How far you take it is entirely up to you.
And you’re not doing it alone. I set it up. I launch it. I stay with you until it’s live and working.
