Supported Website System for Wedding & Celebration Cake Makers
The Baker’s Blueprint
Your cakes already turn heads. It’s time you had a website that does same!
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Save Time & Money
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Eliminate Stress & Overwhelm
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Get Better Results
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Tech Handled For You
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Expert Guidance & Support Included
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The Baker’s Blueprint is a ready-built website system, created exclusively for wedding and celebration cake makers who are ready to be found, chosen and remembered, a polished, professional presence that reflects the calibre of work you already do.
This includes…
- Set up with your branding installed
- 1:1 Support sessions start & end
- Go Live done for you
- Hosting & software covered
This is not…
- A piece of software to learn from scratch
- A blank page that overwhelms
- A template you fumble through alone
- A £2,500 bespoke website
Created with…
- 25 years in the wedding industry
- 15 years designing websites
- Experience of wedding cake businesses
- Portfolio of live cake websites
The Baker’s Blueprint came from one conversation.
A cake maker found my work whilst looking at websites of bakers she aspired to and my name kept popping up.
She loved what she saw, but a bespoke build wasn’t within reach at this point. Talking it through, it became clear the real gap wasn’t her budget, it was that nothing existed between a cheap DIY template and a £2,500 + bespoke build…
We decided there should be a middle option.
There hasn’t been, until now (that I’ve found)…. So, I’ve built one.
Your website foundation is already laid for you.
The Baker’s Blueprint is a full website system & FREE Webmail account, already built, tested, working, made specifically for professional wedding cake & celebration cake makers.
It comes with everything a cake business website needs.
- Home page
- 4 Gallery pages
- Pricing and portions page
- Flavours page
- Ordering process page
- About page
- Wedding fairs and events page
- A blog
- Contact page with customisable forms
- Privacy page (content not included)
- Terms page (content not included)
- The option to add a formatted shop with Woo Commerce
- Integration to a CRM system such as Bake Genie or Dubsado
- Sign up link to email marketing system such as Mailerlite or Mail Chimp
- Announcement bar
- 404 Error page
- Instagram landing page (to function like Linktree)
- SEO guidance & Rankmath Plugin
- Cookie notice
- Pop up (if required)
- Mobile optimised
- Ever evolving online set of video guides
- FREE WEBMAIL if you wish
You’re not starting from a blank page.
You get a proper framework, built in the latest version of Divi 5 on WordPress, with real choice built in.
Three header styles and multiple section layouts throughout, so your site looks like yours, not like a template.
And here’s the difference a locked-down template will never give you.
Because this is built in Divi, you have full access to everything Divi can do. If you’re happy with the framework as it stands, that’s fine, it’s built to work beautifully as is.
But if you want to learn more, get comfortable with the software, and push the design further yourself, every bit of that functionality is already there waiting for you.
Nothing is locked away. How far you take it is entirely up to you.
And you’re not doing it alone. I set it up. I launch it. I stay with you until it’s live and working.
From foundation to Go Live day
Step-by-step:
1.
Sign up
Within 2 working days, I’ll set up your site, request your branding details, install them and we’ll set up a call.
2.
First Zoom
60 minutes. I walk you through the blueprint and help you choose which layouts and sections suit your business.
3.
Add Content
You write your own words at your own pace following guidance provided, in a site that’s already structured.
4.
Zoom 2
90 minutes this time. We go through what you’ve written, check your SEO is in place, and iron out anything you’ve got stuck on.
5.
Go Live day
Once you’re happy, give me the go ahead and I handle the go-live for you and set up your Webmail Email if required.
IMPORTANT NOTE: If you’re moving from an existing site
I handle your domain transfer, your URL redirects, and your email migration (if using Webmail), so there’s no damage to your SEO through broken links and no lost enquiries in the handover.
Why is this different?
It’s born out of lots of hands on experience and industry knowledge.
Plenty of cake and bakery templates exist. Few are built by someone who’s spent 25 years in weddings and worked directly with so many cake makers.
Here’s how the options actually compare.
Template
£15–£150
| Industry experience |
Unknown |
| Set up for you | No |
| 1:1 support calls | No |
| SEO check | No |
| Go live handled | No |
| Domain setup | No |
| Webmail | No |
| Hosting | No |
| Design level | Usually fixed, generic |
| Copywriting | Do it yourself |
| Ongoing maintenance | None |
| Divi access | Varies |
| Bespoke build | No |
The Baker’s Blueprint
£795
| Industry experience | Yes |
| Set up for you | Yes |
| 1:1 support | Yes, 2 Calls |
| SEO check | Yes |
| Go live handled | Yes |
| Domain setup | Yes, add-on |
| Webmail | Yes |
| Hosting | Yes, 1st yr free |
| Design level | Framework, real choice |
| Copywriting | DIY, guided |
| Ongoing maintenance | Options available |
| Divi access | Yes, Divi |
| Bespoke build | No |
Bespoke
£2,500+
| Industry experience | Yes |
| Set up for you | Yes |
| 1:1 support | Yes |
| SEO check | Yes |
| Go live handled | Yes |
| Domain setup | Yes |
| Webmail | Yes |
| Hosting | £96+ a year |
| Design level | Fully custom, elevated |
| Copywriting | Done for you |
| Ongoing maintenance | Options available |
| Divi access | Yes |
| Bespoke build | Yes |
Please note the upfront Blueprint cost is one off
- WIX Core plan is £16 (+VAT) per month – That’s £230 per year | Roughly speaking 3 years pays for the Blueprint then keeps totting up indefinitely
- SQUARESPACE Core plan is £24 (+VAT) per month – That’s £345 per year | Roughly speaking 2 years pays for the Blueprint then keeps on costing
- ELEMENTOR One plan is £16 (+VAT) per month – That’s £230 per year | Roughly speaking 3 years pays for the Blueprint then keeps totting up indefinitely
(Whilst there are cheaper versions – and more expensive ones – of each of the above these provide the minimum functionality that equates to what is standard in the Blueprint for key items)
With the Blueprint:
- You’ll simply pay £96 (no VAT) per year for hosting
- You’ll have free lifetime access to DIVI 5 at no additional cost (Would cost £66 per year or £185 for a lifetime plan)
- Free Webmail if you choose to use it.
Blueprint or Bespoke?
Choose the best for you…
Both are built properly. They’re just built for different moments in your business.
The Baker’s Blueprint gets you every section a cake maker’s site needs, set up and launched with real support, at a fraction of a bespoke build’s cost. Bespoke is a different level entirely, fully custom design, copywriting done for you where needed, and navigation built around exactly how your business works.
Neither is the lesser option. They’re built for different budgets and different levels of hands-on involvement.
Cake makers websites – The proof
Have a look at just some of the bespoke sites, make overs and those self built from scratch from my course, already out in the wild.
Pricing & payment terms
One price. No surprises.
| The Baker’s Blueprint (launch fee) | £795 one-off |
| Hosting & support (first year included – no extra charge for Webmail) | £96 yearly |
| Shop add-on formatted for you & support call (Woo Commerce) | +£125 one-off optional |
| Domain and Webmail migration (if moving from an existing site) | +£45 one-off optional |
| Extra support & accountability during your build if required (Sidekick service, 8 weeks) | £270 optional |
| Adhoc support any time if required (Power Hour) | £120 optional |
Your £795 covers
- Your build environment created & branded
- Both live 1:1 calls
- Your Go Live
- First year hosting
- Access to an ever growing support video library
IMPORTANT
Hosting is payable annually STRICTLY within 14 Days. Non-payment could result in your website being “Switched Off” until payment is received.
Payment options
Single Payment
In Full Upfront
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2 Installments
Equal Monthly
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3 Installments
Equal Monthly
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Please note that the site will NOT be switched live until payment is completed.
FAQs
Is this just a template?
No. A template is something you’re handed and left to work out alone. This is set up for you, launched with you, and hosted by me. You get the speed of a pre-built system with the support of a proper launch.
Should I choose Blueprint or bespoke?
Blueprint if you want to move quickly, have a tighter budget to consider, and you’re happy to write your own copy with guidance. Bespoke if you want a fully custom design and done-for-you copywriting.
Do I own the website?
Yes. You have full control of your site and your software. I host it and support it, but it’s yours.
Can I add a shop later if I don’t need one now?
Yes, the shop can be added whenever you’re ready.
Am I locked into the layouts I start with?
No. Your site is built in Divi and you have full access to everything the software can do. If you’re happy with your framework as it is, that’s absolutely fine. But if you want to learn more and take the design further yourself, nothing is locked away from you. It’s entirely your choice how far you take it. You could always book a Power Hour for some further tuition to learn more about the scope of what you can achieve in Divi.
Will my site look like everyone else’s?
No. You choose from multiple header styles and section layouts throughout, and it’s fitted out with your own branding, colours and photography. Two Blueprint sites won’t look the same.
What if I already have a website?
I handle the transfer of your domain, your URLs, and your email, so there’s no hit to your SEO due to broke links and nothing gets lost in the move. Performance can dip temporarily when a site is rebuilt on an existing as Google relearns it but if set up well it should bounce back much stronger. It’s better to keep the domain as this carries longevity rather than start completely fresh.
What if I get stuck once it’s live?
After launch, book a Power Hour whenever you need one, or use the video library for the most common questions. If you wanted to discuss a maintenance package arrangement then I’m happy to discuss that with you.
Can I get the site hosted elsewhere?
Yes. The site is yours to do with as you wish. There are certainly cheap introductory offers around with bigger companies if you want to keep moving the site every year or two, chasing the latest deal I completely understand. I will be there to handle any hosting and backup issues you may have if you stay.
Your foundation’s already laid. Your framework’s already built.
All that’s left is the content to add, and I’ll be right there for that too.
Four Blueprint spots open each month, so if you’re ready to stop putting your website off, this is the moment.











