Introduction to SEO Short course for small business owners
SEO for Non-Techy Business Owners Who Want to Get Found Without the Google Gobbledegook
Brilliant at your business. SEO-phobic by nature.
Want your website to show up when people search for exactly what you do – without disappearing down an SEO rabbit hole?
Right now, potential customers are searching for businesses like yours. The problem is, Google doesn’t yet understand what you do, who you help, or why your website is relevant to the people searching.
That’s frustrating….And it’s fixable!
By the end you’ll be able to:
✓ Understand why your website isn’t being found
✓ Know exactly what your customers are typing into Google
✓ Improve your pages so Google understands what you do
✓ Create content that supports your visibility rather than guessing
✓ Feel confident making SEO decisions without paying someone else to explain them
HERE’S WHAT NOBODY TELLS YOU WHEN YOU BUILD A WEBSITE
Having a website isn’t enough.
Google needs to understand what your site is about, who it’s for, and why it deserves to be shown to real people searching for what you offer. That process is called SEO – and right now, if your site isn’t showing up, it’s simply because Google hasn’t had enough help understanding it yet.
That’s not a flaw in you. It’s just a gap nobody’s filled.
Until now.
“TRUTH BOMB”…
Right now, people are searching for what you do.
Some of them are finding your competitors.
Not because they’re better.
Not because they offer more.
Simply because Google understands their website better.
That’s exactly what we’re going to fix.
You don’t need to be a tech person to fix this. You don’t need a big budget or an agency on speed dial. You just need someone to explain it properly.
That’s what I’m here for. That’s what this course does.
For £47, it’s not really a question of whether you can afford to do this.
For less than the cost of most SEO plug-ins, templates or one hour of professional advice, you’ll finally understand what to do and why it matters.
It’s whether you can afford not to.
SEO SOUNDS FAR MORE COMPLICATED THAN IT IS
I know – because I’ve been where you are.
It gets buried in jargon. Hidden behind expensive agencies. Talked about like it’s some dark art that only technical people can master.
It really, really isn’t.
Once someone explains it properly – in plain English, without the waffle, without talking down to you – it makes complete sense. And once it makes sense, you can actually do something about it.
That’s exactly why I built this course. Because this is the thing I wish someone had taught me. And I genuinely believe that if you’ve got the right foundations in place, you don’t need to hand over hundreds of pounds to an agency. Not yet. Maybe not at all.
SO WHO AM I AND WHY AM I THE RIGHT PERSON TO HELP YOU?
I climbed this mountain the hard way so you don’t have to.
Hi, I’m Harriet.
Website designer. Business owner. Recovering SEO-confused human.
I’ve spent years figuring out what actually makes websites work, what helps them get found, and which advice is worth ignoring.
This course is everything I wish someone had explained to me when I started.
No jargon.
No fluff.
No assumptions that you’re technical.
Just the foundations that actually matter.
Why not just watch free YouTube videos?
Because you’ll spend hours trying to figure out:
- what’s current
- what’s relevant
- what’s actually worth doing
- whether you’ve found all the pieces of the jigsaw
I’ve already done that work for you.
This course cuts through the noise and focuses only on the things that matter when you’re starting out.
LET’S GET YOUR SEO SORTED
A plain-English beginners’ course for business owners who are brilliant at what they do – and done being invisible online.
Four modules. Around twenty minutes each. Work through them at your own pace, without pressure and without jargon. There are exercises in one of the modules — they’re the bit where it really starts to click, so don’t skip them.
This isn’t a course for marketers or tech people. It’s for you.
What we cover:
01
How Google actually works Clear, simple, no waffle. You’ll finally understand what’s happening when someone searches for what you offer – and what Google is looking for when it decides who to show.
02
Keywords What they are, which ones are right for your business, and how to find them using tools that are mostly free. Includes hands-on exercises – this is where things get real.
03
Writing content that gets found How to write and structure your web pages so Google actually notices them. The exact elements that matter, explained simply, with no assumptions about your technical ability.
04
Getting found, building authority, making it last Backlinks, local SEO, how to repurpose your content, and how to know whether any of it is working – without needing to become a data analyst.
Oh – and there’s a little something extra.
Because I know what happens after a course. You finish it, life gets busy, and six weeks later you’re trying to remember that one thing that suddenly matters.
That’s why you’ll also get a simple downloadable reference guide.
No complicated workbook. No 47-page PDF you’ll never open again. Just the key points from the course, plus all three exercises in one place, so when you’re updating your website and need a quick reminder, it’s right there.
Think of it as your SEO cheat sheet.
Simple. Practical. Useful.
And it comes free with the course.
WHAT THIS COURSE WON’T DO
It won’t overwhelm you with things you don’t need yet.
We’re not touching Google Analytics here – that’s a next step, and a good one, but only once the foundations are solid. Everything on this course is what you need right now to make a real difference to how your website performs.
No jargon. No tech overwhelm. No making you feel like you should already know this.
This is for you if:
- Your website isn’t bringing in enquiries from Google and you don’t know why
- You’ve tried reading about SEO before and given up when the jargon started
- You’re done paying for things you don’t understand and want to get a handle on the basics yourself
- You want to feel genuinely in control of your online presence – probably for the first time
- You know SEO matters but don’t really know where to start
- You want your website to work harder for your business
- You don’t want advanced tools, jargon or a 12-week programme
- You just want someone to explain the basics clearly
Probably not for you if:
- You’re already confident with SEO
- You want advanced strategy, paid ads, or analytics
- You’d rather someone else just did it
Still reading?
Then honestly – this is for you.
WHAT PEOPLE ARE SAYING
They felt exactly like you do now. Here’s how they felt after.
It wasn’t until I started Harriet’s course that I realised I knew so little… surely it’s just putting some words and pictures into a template? Well no, there is so much more involved! I am so pleased I signed up. Harriet’s help has been invaluable.
I was so overwhelmed choosing a platform, the tech, the jargon… but Harriet helped me step back and simplify everything. I’ve now built my own website. It’s a huge achievement for someone who had no idea about tech.
The course has not just helped me build my website. It’s helped me get so much clearer in my messaging, more focused about my offers, and more organised. If you know you need a website, I can’t think of a better way to get it sorted.
ENROL TODAY
Learn it once. Use it for years.
All the basics you need to know to get your SEO sorted
SEO finally explained in plain English
A beginner-friendly workshop for small business owners who want to understand how Google works, choose the right keywords and make their website easier to find – without paid ads, analytics overwhelm or techy jargon.
Let’s Get Your SEO Sorted
£47
one-time payment, no subscription. (Until 31st July 2026)
This is an introductory price, available while the course is newly launched. When it goes up – and it will – it goes up to £77. That’s what it’s worth (and more). But if you’re here now, you get it for £47.
For that, you get all four modules to keep and revisit whenever you need them, the exercises that turn understanding into action, and the confidence that comes from finally knowing what you’re actually doing with your website.
If one extra customer finds you because of what you learn here, the course has probably paid for itself.
Any questions? Just drop me a message. I’m a real person — I read everything and I reply.
Or book a free 15-min chat with me first… no hard sell, just honest guidance.
Disclaimer & Guarantee
This course doesn’t come with a magic wand! YOU NEED TO DO THE WORK.
I do everything I can to teach and support you within the foundations to show you how to get your SEO sorted. This is what I wish someone had told me.
If you use the knowledge and do the homework, you will have a website that people find, you’ll have gained confidence and control to support yourself as your business grows and prospers, whichever direction that may take you.